As a social enterprise, NTUC FairPrice Co-operative is driven by the end objective to do good for the community. The Foundation was officially established in March 2008 to advance NTUC FairPrice's philanthropic efforts in a more systematic, focused and sustainable manner.
Its mission is to provide “A Better Life for the Community”, focusing on the three following areas:
- Poor and Needy
- Nation Building and Community Bonding
- Workers’ Welfare